MANIFESTO /Our belief is that work is a too large part of life to be done without happiness, passion and comfort, and that’s why we work every day focused on the professionals. We aim to offer straightforward shoes, combining maximum comfort and durability with a reasonable price. Everything a professional needs, nothing more, nothing less. That’s how we know we can make a difference in their lives. A reliable member of the crew, always present, always caring. |
Cool Gray was born in Portugal, one of Europe’s most reputable countries in the footwear industry, from the enthusiasm of a cohesive and experienced team. |
We’ve built a brand designed for workers’ wellbeing, so it’s more than natural that we fight for fair labor, respecting traits no matter their roles and regardless of hierarchies. We aim for happy, qualified and valued workforce. Creating value is not just about making a good product or profit at all cost. It’s about assuring the whole industrial chain is adequate, fair, and sustainable for each intervenient. Cherishing ideas, initiative, creativity, not only when it comes to products, but also to practices, planning or techniques. Respect for the individuality of who creates. Just like a uniform, a company has the role of making every member of the team look bonded, connected and seamless, even or specially, respecting uniqueness. There’s no gender, age or nationality that is worth of benefit or discrimination. There’s no industry without resources, and there will be no resources without responsible industry. We respect and cherish natural resources, energy, sustainability and we fight against waste. That´s the only way to be cohesive with our mission. No hurried fashion. No short-term throw away. We are all for modern yet durable design. Timeless shoes is not the same old-fashioned shoes. Wear, not waste. Resources you know and trust. We want to educate and build trust regarding sources, composition manufacturing processes. In this age, comfort is also about information and conscience. We measure entrepreneurial success on much more than sales or profits. We value and emphasize our effect in society during production as well as the product cycle. |
